The practice behind the name
Twenty years of workflow-first thinking, shaped in Denmark's health systems and now driving transformation across Australia.
The story
Founded 2004 · Denmark
Symmetric ApS
The original practice. Two decades of workflow analysis, digital product development and health IT transformation - delivered to Danish hospitals, municipalities, national agencies and NGOs. From the national shared medication record to emergency department systems, early detection platforms and custom applications for the social sector.
Est. Australia · Adelaide
Sammetric Pty Ltd
The Australian entity. Same principal, same methodology, same commitment to workflow-first thinking - now applied to health, government and regulated service sectors across Australia. Sammetric brings the depth of the Symmetric group's European experience to the Australian context.
One practice, two continents. Sammetric is the Australian arm of the Symmetric group. All work is led by the same principal and draws on the same 20-year body of methodology, product IP and implementation experience - built across more than 80 projects in health, government and social services.
Leadership
Jari Friis Joergensen
Founder & Principal Consultant
Jari founded Symmetric in Denmark in 2004 and established Sammetric in Australia, drawing on more than twenty years leading complex transformation programs across health, government and technology - from Danish national health infrastructure to statewide delivery for Ministry of Health NSW. He also leads VisiCare, the early-detection and care-coordination product that grew out of Symmetric's product work.
Full profile at FriisJoergensen.comTrack record
The journey
At Sammetric, we believe that transformation succeeds when clarity comes first. We help organisations align people, process and technology - creating the conditions for sustainable delivery and measurable outcomes.
Our approach combines discovery, co-design and execution. Whether launching a new product, shifting from project to product delivery, or redesigning services at scale, we focus on structure, rhythm and long-term impact.
By rhythm, we mean the cadence and consistency that keeps delivery on track - decision-making cycles, team rituals and governance routines. Not just having a process, but ensuring that people, information and work move together in a steady, aligned way.
Many digital and organisational initiatives fail not because the technology is wrong, but because people, processes and strategy are out of sync. We exist to create symmetry across these domains, ensuring that delivery aligns with purpose, capability and context.
Philosophy
How we think
Symmetry matters
Technology, people and process only work when they move together. One cannot succeed without the others. Misalignment between any two is where transformation stalls.
Fit over formula
We don't apply cookie-cutter frameworks. We co-design operating models that fit your organisation's goals, culture and constraints - then make sure they stick.
Context is everything
Every environment is different. We take time to understand yours before designing solutions. What worked elsewhere is a reference, not a prescription.
Craftsmanship
Every workflow, interface and decision point is a design artefact. We treat delivery as a product of intent, not chance - and sweat the details that matter to users.
Outcomes over output
Velocity and burn-down charts mean little without clear goals. We keep focus on results that matter, not just activity - and build in the measures to know the difference.
Delivery rhythm
Good intentions don't deliver outcomes - rhythms do. We establish decision cycles, team rituals and governance routines that keep delivery moving long after we're gone.
Who we work with
Built for teams doing hard things
We work with teams of all sizes - from public sector programs and government agencies to startups, enterprise vendors and not-for-profits. What they have in common: complex problems, real stakes, and a need for clarity over complexity.
Start a conversationSectors
Where we work
Want to know if we're a fit?
A 30-minute discovery call costs nothing and clarifies everything.
Adelaide · Sydney · Copenhagen